Unearthed Contracting

Creative Process

1. Research
I started with a deep dive into CM Built’s values, project style, and competitors to understand what sets them apart in the high-end residential market.

2. Sketching
Based on the insights gathered, I sketched multiple layout directions that would balance visual storytelling with functionality.

3. Digital Design
I created high-fidelity digital mockups in Adobe Illustrator and Figma, focused on clean lines, spacious layouts, and subtle interactions to reflect the brand’s premium feel.

4. Photography
We conducted on-site photography sessions to capture completed homes, key architectural features, and the craftsmanship behind CM Built’s work. These images became central to the visual experience of the site.

5. Refinement
After client feedback, the chosen design was refined and polished—aligning tone, typography, and image placement for maximum impact.

6. Finalization
The site was developed in Webflow with a focus on responsiveness, speed, and SEO fundamentals. Custom CMS structures were also integrated for easy updates and project showcases.

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Results

The new website immediately elevated CM Built’s online presence, positioning them as a premium, trustworthy builder. The inclusion of custom photography gave prospective clients a real sense of the quality and detail they can expect. Since launch, CM Built has reported stronger inquiry rates and improved client confidence in their brand.

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Conclusion

By combining strategy, design, and original content, we delivered a standout digital presence for CM Built—one that reflects their craftsmanship and sets them apart in a competitive market.

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